As of April 17th 2018, Google Chrome introduced additional features to protect people from abusive ads. This presents unique challenges for sites that display meaningful audio and video content, which means sites like CNN and Vimeo are blocked from auto-playing video clips. For our Legacy and Virtuance Marketing Suite platforms, it is making it difficult for us to support all of the media autoplay features we have built over the years.
For Chrome internet browsers (as well as Safari, which implemented this feature shortly after Google Chrome), we have been able to quickly provide an updated experience in our designs to help alleviate these new pain points.
Here’s what to expect from the listing website experience:
- The website will start with audio (music) muted as these browsers will not allow the tour audio (music) to autoplay. You will have to click the volume (mute) button to activate audio (music).
- Videos that have audio will autoplay the video with the audio track muted, and users will now see a prompt to “click to listen.”
- These browsers are preventing us from supporting narration that has been added to photo media items. Today, narration on photo media items are not supported. We need to do further research to understand if we can support this in the future.