We know many of our clients love our traditional Image Slideshow Videos, and we will continue to offer them! We see incredible value in both styles.
Standing out in today’s real estate market requires a strong, active video presence. While static listing photos are essential, short-form video content is the single most effective tool for capturing attention on social media.
Here is a breakdown to help you decide which video best suits your active listing:
| Feature | New Social Media Video | Existing Horizontal/Vertical Slideshow Video |
| Visual Style | Live-Action & Dynamic: The camera rapidly swaps between zooming in, zooming out, or panning left and right across images. | Classic & Clean: A smooth, continuous "slow zoom-in" applied uniformly across your images. |
| Pacing | High-Energy: Fast-paced cuts and rhythmic transitions designed to stop social media users mid-scroll. | Steady & Informational: A gentle, professional pace that walks viewers calmly through the space. |
| Editing Control | 100% Self-Service: Instantly customize your video at any time via a private, white-labeled editing link. | Fixed Delivery: Delivered as a final product based directly on your complete property gallery. Any edits must be requested with our CS team. |
Which one should you choose?
Choose the Social Media Video if you want to capture the attention of a younger, fast-scrolling mobile demographic on social media apps.
Choose the Slideshow Video if you want a classic, cinematic overview of the home to embed on your website or property page.